Eye tracking is the process of using sensors to locate features of the eyes and estimate where someone is looking (point of gaze). Our technology relies on infrared illumination to create a pattern of reflections, which are used in our mathematical models to determine the point of gaze. We’ve spent a tremendous effort on making it easy to set up and fully automatic so that it works accurately and reliably in a wide range of environments.
Eye tracking can be used in a wide variety of applications typically categorized as active or passive. Active applications involve device control, for example aiming in games, eye activated login or hands-free typing. Passive applications include performance analysis of design, layout and advertising. Other examples are vehicle safety, medical diagnostics and academic research.
Eye control in mobile devices
We have built the world’s only eye tracking solution for Android that allows for a seamless integration into everyday products such as smartphones, tablets, consumer electronics and cars. Contact us if you are looking to integrate eye control into your Android device.
Our team is working hard to get our Android SDK ready, but today you can get started with mobile eye control on Windows bypreordering The Eye Tribe Tracker with our custom mount for the Microsoft Surface Pro.
Optimize websites and ads
Eye tracking makes it possible to observe and evaluate human attention objectively and non-intrusively, enabling you to increase the impact of your visual designs and communication. What content in your website does not get any attention – and why? How strong is the engagement for your ad – and how do you improve it?
Our affordable eye tracking solution will soon enable you to collect eye movement patterns from users all around the world, so instead of relying on self reporting or click-based heatmaps, you will know exactly what is seen or not seen.